You often hear the phrase, “In today’s world,” or “these days,” but what is the message behind the phrase? I personally believe it means keep up or fall way behind.
“These days” we live in a world where information is communicated at unearthly rates. We live in a world where it is crucial for organizations to stay up to date with speedy news mediums such as Twitter and Facebook. Not only do we need to keep up with them, we need to keep track of them; the number of channels through which media is shared has significantly increased within the past 10 years. It is also a benefactor for the excessive amounts of easily accessible information crossing local, national and global borders.
This new era of social communication has both benefits and implications for organizations such as the Voinovich School. Although it is easier for us to spread news, it is also sometimes difficult to keep up. We don’t know when the newest social media outlet is going to hit the web, but we do know we need to be there when it does.
With all that being said, I was pleasantly surprised on my first day of work at the Voinovich School when I was handed a list of responsibilities, among them: “Please become fans/follow us/join and engage in and stir conversation” on social networking sites including the Wikipedia page, Facebook, Twitter, LinkedIn and the Voinovich School blog. I was thrilled to be working for an organization that understands the value of social media.
So I did just that: updated the wiki page, re-tweeted here and there, shared Voinovich School events on Facebook and actively participated on the LinkedIn page. However, my favorite contribution as a social media strategist is the time I spend writing for the Voinovich School Blog. I jumped at the opportunity to become a blogger the minute I received the email.
Not only does the Voinovich School recognize the importance of social media and blogging for professional development, it presents opportunities for students to gain experience too. “In today’s world,” nearly every possible field one can go into is somehow linked to social media. This makes even a basic understanding of how it works critical.
Come May, I will finish my time as an Undergraduate Research Scholar. However, thanks to the Voinovich School, I’m leaving with marketable skills that will better prepare me for the workforce- social media being just one of them.